When to use Maximize Clicks

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💡 What to Know About Google’s Maximize Clicks

Google Ads offers manual, automated, and Smart Bidding strategies, but Maximize Clicks sits somewhere in the middle. Before using it, here’s what you should know:

1️⃣ What It Actually Does: Maximize Clicks is an automated bid strategy designed to get the highest number of clicks within your budget, not necessarily the most valuable ones.

2️⃣ When It Makes Sense Use it if:

• You’re launching a new campaign with no conversion data
• You want to drive traffic quickly
• You’re starting out with a Shopping campaign

3️⃣ When to Avoid It: If you’re tracking conversions, this strategy might work against you. Smart Bidding with Target CPA or ROAS is better for ROI.

4️⃣ Common Confusions: It’s automated, but not Smart, meaning it doesn’t optimize for conversions, even though it does consider factors like location, device, and time.

5️⃣ Other Must-Knows

• You can set a max CPC, but it may limit your reach
• Works across Search, Display, Shopping, and Demand Gen
• Doesn’t apply to Video or Performance Max

The Takeaway

Maximize Clicks is a good launch pad when data is limited. But once you’ve gathered conversion insights, move on to smarter bidding strategies that focus on outcomes, not just volume.

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The Takeaway

Gemini makes video-based learning fast and customizable. Whether you're studying for exams, teaching, or building interactive content, this AI tool turns any video into a learning engine.

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