Winning With Cost Caps

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

📉 Mastering Cost Caps Without Wasting Budget

Cost caps can be a game-changer—but only if you know how to use them right. At Obvi, they’ve been key to our creative testing and efficient scaling. The secret? It's not just about setting a cap. It’s about tuning the bid like a pro.

Here’s how to make cost caps work for you:

1️⃣ Why We Love Cost Caps: They give you control. Instead of letting Meta’s algorithm spend freely, cost caps let you draw a line in the sand. You decide what you're willing to pay per customer—no surprises.

2️⃣ Start With Breakeven CAC: Begin by identifying the maximum cost per acquisition you can afford to break even. That number is your baseline bid. Not delivering? Adjust up by 10–20%. Overspending? Bring it down in the same range.

3️⃣ Optimize in Rounds: Most brands land the sweet spot after 2–3 bid tweaks over 7–10 days. Be patient. Fine-tuning is everything, and minor shifts make a big difference.

4️⃣ Fix Creative First: If your ads are underdelivering across the board, don’t blame the bid—check your creative. A great cost cap can’t save weak visuals or unclear messaging.

The Takeaway

Cost caps are one of the few levers left that still give you control over Meta spend. Used right, they reduce waste and give you predictable CAC—just make sure your creative is dialed in before tweaking the bid.

AI Tools to Supercharge Your Productivity

🤖 MGX – A 24/7 multi-agent AI team, engineer, analyst, and more, ready to build anything you imagine.

📚 NoteBooks – Turn YouTube videos, docs, and websites into engaging content.

🧠 You.com –  Access 20+ AI models in one, centralized, easy-to-use AI chat platform, including the latest from OpenAI, DeepSeek, Anthropic, and Google.

📲 RecordAi – Get reminders of everything important using WhatsApp assistant and get organized in the easiest and fastest way.

✍️ Promptimize – Craft perfect prompts in real time for all platforms.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰