Yahoo change hurts deliverability

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💡 Did Yahoo Just Break Your Email Deliverability?

If your bounce rates are climbing, Yahoo Mail might be the culprit. Tyler Cook explains how Yahoo slashed free storage by 98%, dropping users from 1,000GB to just 20GB. Once accounts hit this new cap, emails bounce back with “mailbox full” errors. With 225 million users worldwide, this is a serious issue for email marketers.

1️⃣ Spot the Problem Early: Watch for a spike in bounces from @yahoo.com, @ymail.com, and @rocketmail.com. You may also notice open rates dropping among this group.

2️⃣ Segment At-Risk Subscribers: Create a list of Yahoo-related addresses, tag them as “Yahoo Storage Risk,” and monitor bounce rates daily.

3️⃣ Act Before the Bounces Start: Send a preemptive email to warn these subscribers. Encourage them to follow you on social media or provide an alternative email. This gives you a fallback when storage limits lock them out.

4️⃣ Use Other Channels When Needed: Once bounces begin, upload the affected list into a Facebook custom audience and run retargeting ads. A direct social media message can also reconnect lost subscribers and drive them to update preferences.

The Takeaway

Yahoo’s storage cut is a hidden threat to email deliverability. The brands that segment, warn, and adapt quickly will save valuable subscriber relationships, while those that wait risk permanent list damage.

💡 Zoomers Don’t Want to Read Your Reviews
Insights from stackedmarketer

Gen Z shoppers are changing how reviews work. Written testimonials are no longer enough. Our research shows that Zoomers care most about two things when deciding on a purchase:

1️⃣ Review Volume Matters: Nearly half of Zoomers (44%) look for a large number of reviews or ratings. This signals reliability and gives them confidence that the product is popular and trustworthy.

2️⃣ Visual Proof Is Key: Almost the same percentage (43%) want to see visual evidence, like photos or videos, attached to reviews. For this generation, shopping is a visual experience. If there is no unboxing video, many question whether the product even arrived.

What You Can Do

Make it easy and rewarding for customers to share photos and videos in their reviews. Incentivize UGC with discounts, loyalty points, or small gifts. Then, repurpose this content across ads, retargeting campaigns, and email marketing.

The Takeaway

Zoomers are visual-first shoppers. If you want to close sales with Gen Z, supplement written reviews with authentic customer photos and videos. Social proof is most effective when it can be seen, not just read.

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