Your brand is disappearing online
📈 Brand SEO is now critical, and impostor syndrome is quietly rising in marketing
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Ready for another day of staying ahead of the competition in the Growth race?
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Your product gallery holds the answers.
Most brands just aren't looking there.
Marketers spend hours optimizing ads and landing pages, but the real decision-making happens on your PDP. That's where shoppers compare and decide what to buy.
This guide from Eko breaks down what most brands overlook:
How product gallery engagement data can reveal what's working, what's missing, and what's slowing customers down.
See how brands like Mockingbird and Andie Swim improved conversion with simple changes. You’ll learn how to identify high-intent signals inside your gallery.
Get this playbook to build product pages that convert with more clarity and confidence.
Download the free guide from Eko and start using the data already on your site!
💡 Brand SEO Is Your New Survival Strategy
Search has changed. Zero-click results and AI Overviews now dominate the game. And if your brand is not clearly defined online, you risk disappearing from the conversation.
Welcome to the new world of Brand SEO.
This is not about ranking for generic terms. It is about showing up in places where your brand needs to be visible, Google, ChatGPT, Reddit, and beyond. When AI systems pull information, they rely on context, consistency, and signals. If you are not sending the right ones, you may be ignored or worse, misrepresented.
Here’s how to build a brand that AI cannot overlook:
1️⃣ Clarify Your Brand: Define what you do, who you help, and what sets you apart. Build pages that reflect these pillars and tell your story in a way search engines and users can both understand.
2️⃣ Audit Your Online Presence: Inconsistent listings, old social profiles, and confusing language can cost you visibility. Use audit tools to spot broken signals, misinformation, or weak sentiment.
3️⃣ Know Where and What People Search: Discover what your audience cares about and where those discussions happen. Then make sure your brand is active in those channels with the right keywords and angles.
4️⃣ Protect Your Brand Space: Search your brand and see what comes up. Are competitors appearing in your space? Is AI mixing you up with someone else? Take action to control that narrative.
The Takeaway
Brand SEO is not a niche tactic. It is now a visibility strategy. Search engines and AI tools reward clarity and context. Make your brand impossible to miss.
💡 Everyone Feels Like a Fraud
Insights from stackedmarter
Imposter syndrome is not a rare mindset in marketing. It is one of the industry’s most common experiences, yet it is rarely talked about. From junior roles to C-suite seats, marketers are silently doubting themselves.
The higher you climb, the stronger it gets. Promotions do not protect you. Pressure often amplifies the voice of doubt.
Here is what the data shows:
1️⃣ 82 percent of Senior Managers experience imposter syndrome: This is not just a junior issue. As responsibility increases, so does the pressure to prove your value and justify every decision.
2️⃣ 78.7 percent of Junior Managers and Assistants report the same: Even early in your career, expectations are sky-high. You are expected to know every channel, every tool, every metric.
3️⃣ 77.8 percent of CMOs and VPs have felt like they do not belong: Leadership status does not silence insecurity. In fact, it often deepens the fear of being exposed or replaced.
4️⃣ Marketers feel constant pressure to be perfect: From KPIs to cross-functional reporting, the demand to justify your role never stops. Even success can feel shaky when credit is shared or stolen.
The Takeaway
Imposter syndrome is not a flaw. It is a shared burden among marketers who care deeply about their craft. Normalize it. Speak up about it. And if you are a leader, create room for honesty. Trust, transparency, and a little compassion go further than another dashboard.
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