Your Creative Isn’t Everything

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

Use SEO to reach red-hot buyers before the competition with Ignite Digital 🔥

There are 8.5 billion searches per day on Google. Are you showing up? If not then you’re losing sales. Ignite Digital are the SEO experts with 13 years of experience. They’ll design a custom strategy to help you drive website traffic and online sales.

Wanna give them a test drive? Request a FREE competitive analysis and Ignite Digital will respond on the same day with a sneak peek of your competitor’s strategy & how you can beat them.

Get your FREE Competitive Analysis Today!

📊 Predict Campaign Performance with the 40/40/20 Rule

Success in marketing isn’t just about eye-catching visuals or clever headlines. The 40/40/20 rule breaks down what truly drives results—and helps you make smarter decisions before launching your next campaign.

Here’s how to apply it:

1️⃣ Audience = 40% of the Impact

Who sees your message matters most. Segment based on behavior, not just demographics. Target people who have purchased similar products—and through similar channels. For example, selling a fitness supplement via Facebook? Focus on users who’ve already bought health products through Facebook ads.

2️⃣ Offer = Another 40%

Even the best creative can’t sell a product people don’t want. Desire: Does your audience need or want this right now? Price: Are you positioned as a premium or budget option? Emphasize your advantage. Incentives: Add urgency with limited-time offers, discounts, or guarantees to spark faster action.

3️⃣ Creative = The Final 20%

This is where messaging and visuals come together—but it only works when the offer and audience are dialed in. Copy: Speak to pain points, alternatives, and what sets your product apart. Design: Make the message stand out with clean layouts and scannable sections. Format: Test formats (video, static, carousel, long-form) to find what drives the best results for your goal.

The Takeaway

Great marketing starts with strategy. Nail the audience and offer first—then use creative to seal the deal. The 40/40/20 rule gives you a reliable framework for building campaigns that perform.

✍️ Replicate Your Writing Style with Claude

Want your AI assistant to sound just like you? Claude makes it easy to build a custom writing style based on your past work. Whether you’re creating social posts, emails, or scripts, Claude can match your voice with impressive accuracy.

How to Build a Custom Style in Claude

1️⃣ Create Your Account: Head over to Claude’s site and sign up for access to style customization features.

2️⃣ Access the Style Tools: Click on “Choose Style” and then select “Create and Edit Styles” to open the custom style menu.

3️⃣ Start a New Style: Click “Create Custom Style.” You can either describe your tone or, for best results, provide actual writing samples.

4️⃣ Upload or Paste Content: Drop in your written documents or paste directly into the editor. Then hit “Create Style” and let Claude do the analysis.

5️⃣ Apply Your Style: Once your custom style is ready, click “Use Style.” Now you can prompt Claude to create content in your tone of voice.

Sample Prompt: Create a LinkedIn post about building personal brand authority.

Claude will respond with content that mirrors your voice and structure—ready to tweak or publish.

Final Thoughts

Claude’s custom style tool gives creators and marketers a faster way to generate content that stays true to their voice. If you want AI to sound more like you, this is the shortcut.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰