Your martech stack is lying

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 Make Your Martech Work Harder

Martech stacks are bloated, budgets are ballooning, and yet impact remains elusive. The real issue? Tools are outpacing tactics. It’s time to realign.

Here’s how to squeeze real value from your marketing tech:

1️⃣ Don’t Add, Activate: Buying more tools won’t move the needle. Instead, dig into what you already own. Which tools are collecting dust? Which ones haven’t been fully adopted? The goal isn’t a bigger stack, it’s a better-performing one.

2️⃣ Strategy First, Software Second: Most tools fail not because they’re bad, but because they aren’t matched to outcomes. Anchor your martech use to business goals and customer needs. Avoid chasing what’s trending unless it serves what matters.

3️⃣ Connect the Dots: If your tools live in silos, they underperform. Integrate martech across functions like sales, service, and operations. Shared data and connected insights turn tools into outcomes.

4️⃣ Skill Up, Don’t Just Set Up: Hiring for tool management often ends with surface-level use. Train marketers to think strategically, not just technically. The right mindset unlocks far more than the right setup.

5️⃣ Give genAI a Real Role: High-performing teams go beyond experimentation. They embed generative AI into workflows for content, testing, segmentation, and analysis. It’s not an add-on. It’s an amplifier.

6️⃣ Put Marketing in the Driver’s Seat: When marketers lead the martech vision, performance improves. Ownership leads to alignment. Let those closest to the customer decide how tools are used.

The Takeaway

Martech isn’t magic on its own. Its power comes from people, purpose, and practice. Before you buy anything new, ask: Are we using what we have well? Most companies aren’t. That’s your edge.

💡 Let an AI Intern Build Your Deck

Building presentations from scratch takes too much time. Now you can hand that task to an AI intern who works fast, follows instructions, and never misses a deadline. Context AI is the tool that turns prompts into professional slides.

Here’s how to get started:

1️⃣ Sign Up in Seconds: Go to Context AI and create your account. Choose your use case from the options shown.

2️⃣ Pick “Presentations”: This activates the AI to work as your personal slide designer. Whether it's a sales pitch, research summary, or case study, it builds around your needs.

3️⃣ Send a Clear Prompt: Example: Create a presentation on AI applications in healthcare, including 3 recent case studies and visual graphics. In about 15 to 20 minutes, Context delivers a complete deck with timely examples and visuals.

4️⃣ Communicate Like You Would With a Teammate: You can message the AI to refine the content, add context, or adjust tone. It responds like a helpful assistant who always gets it done.

5️⃣ Use Smart Commands: With the “@” symbol, you can assign tasks, add integrations, or apply a custom template that fits your style.

More Than Just Slides: Context also helps you create documents, spreadsheets, and more using plain language prompts.

The Takeaway

Context AI makes presentations simple and fast. Instead of spending hours on formatting and research, you can focus on strategy while your AI intern handles the details. One try is all it takes to see the difference.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰