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💡 Predict What Users Will Do Next

Most marketers use Google Analytics 4 to analyze what has already happened. But its real value lies in what happens next.

GA4’s predictive metrics use machine learning to forecast behavior. You can identify users likely to purchase or churn within the next seven days. That means smarter targeting and better ROI across Google Ads.

Here is how to start using them:

1️⃣ Use Predictive Audiences: In the GA4 audience builder, create segments like “likely to purchase soon” or “likely to churn.” Link them to Google Ads and use these audiences in campaigns across Search, Performance Max, or YouTube.

2️⃣ Check the User Lifetime Report: This view reveals how users behave over time. Align predictive signals with engagement, acquisition channels, or conversion patterns. Learn which touchpoints drive long-term results.

3️⃣ Meet the Activation Criteria: Predictive metrics only work if you meet Google’s thresholds. You need at least 1,000 users who completed a key event and 1,000 who did not, all within the past 28 days. E-commerce events must also include value and currency parameters.

4️⃣ Use Signals Strategically: You can remarket with urgency to users who are likely to buy soon. Or exclude likely churners to focus spend on high-value segments. The key is balance. These models update once every 24 hours and perform best with stable traffic and clear patterns.

The Takeaway

GA4 predictive metrics are not perfect, but they unlock real performance gains when used with intent. Instead of reacting to the past, you can shape the future of your campaigns. This is the insight performance marketers have been waiting for.

💡 Turn Words Into UI Designs Instantly

Designing a UI no longer requires starting from scratch. With Stitch, you can generate polished mobile or web interfaces using nothing but plain text.

This is how you go from idea to layout in minutes:

1️⃣ Start With Your Platform: Open Stitch and select either Mobile or Web, depending on your project. The experience adjusts based on your choice.

2️⃣ Describe Your Vision: Type a detailed description of the layout or features you want. Be specific. Think through structure, components, and flow. Then hit Enter.

3️⃣ Review and Approve the Layout: Stitch uses your prompt to create a visual plan. If it fits your intent, click Yes to move forward. Otherwise, revise and re-run.

4️⃣ Customize Every Screen: Once your UI is generated, click Edit on any screen. You can adjust buttons, reposition sections, or add interactive elements.

5️⃣ Apply Your Visual Style: Toggle dark mode, update fonts, and drop in your brand colors. Stitch supports theming so the output looks like yours, not generic.

6️⃣ Choose Figma or Code: Export your design into Figma for collaboration or generate production-ready code for immediate development. Your workflow stays flexible.

The Takeaway

Stitch turns raw ideas into real interfaces without friction. Whether you need a quick prototype or a dev-ready design, this tool cuts the distance between thought and build. All you have to do is describe it.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰