YouTube Shorts Go Smart

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Ready for another day of staying ahead of the competition in the Growth race?

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🚦You Don’t Need a Test Budget to Know What Works

You’ve got two ad versions. One looks cleaner, the other pops more.

Instead of spending weeks A/B testing in-market, Neurons shows you what performs best in minutes.

Just drop both creatives into the platform:

🎯 You’ll see how attention flows across each version

🧠 Which ad evokes stronger memory and emotion

📈 And how they compare against top-performing benchmarks in your category

Then, Neurons gives you clear, AI-powered suggestions to improve performance before you spend a single dollar on media.

It’s how brands like Nestle, Teads, and Tropicana refine creatives fast, cut down wasted spend, and increase conversions from day one.

Want 73% higher CTR? Start with the ad that actually works.

💡 YouTube Shorts Get Smarter and More Shoppable

Creating content and selling products on YouTube just got a major upgrade. Thanks to new AI tools and commerce features, Shorts are evolving into a platform where creators can generate, publish, and sell, all with minimal friction.

Here’s how YouTube is changing the short-form game and what it means for creators and brands:

1️⃣ AI Video Generation with Veo 3: Google is bringing its advanced AI model, Veo 3, to YouTube Shorts. This means creators can generate videos from simple text prompts, images, and sound. It reduces production time and unlocks new creative possibilities. Of course, it also raises fresh concerns around content quality, misinformation, and originality.

2️⃣ New Product Stickers for Shopping: YouTube is replacing banner-style product links with new interactive stickers. These let viewers tap directly on a product image while watching a Short, making the shopping journey faster and more visual. Placement can be adjusted inside the app to best fit your content.

3️⃣ Better Click Performance: Early testing shows a 40 percent increase in product clicks when using these stickers. That’s a strong signal for brands looking to drive conversions within Shorts.

4️⃣ Community Feature Upgrades: YouTube is also enhancing its Community tab. Four new animated gifts are rolling out in the U.S. to encourage engagement and support donations. These small visual tools could help drive more interaction for creators and nonprofit campaigns.

The Takeaway

YouTube is making Shorts more powerful on both creative and commercial fronts. With AI-generated video and embedded shopping tools, the platform is becoming a one-stop space for inspiration and conversion. If you’re a brand or creator, this is the moment to rethink how you use Shorts.

💡 How to Make AI Product Videos with Higgsfield

If you're looking to create engaging product videos without a full production team, Higgsfield offers a fast and intuitive way to bring your visuals to life. With just a few clicks, you can turn static images into animated, talking videos that feature your product front and center.

Here’s how to get started and produce high-quality product content:

1️⃣ Sign Up on Higgsfield: Head over to Higgsfield and create your account. Once logged in, go to the dashboard and select the “Create” option, followed by “Image” to begin.

2️⃣ Upload Visual Assets: Upload a clear photo of your avatar and the product image you want to showcase. This will serve as the base for the AI to work with.

3️⃣ Generate Your Base Image: Click the Generate button to create a custom AI image that shows your avatar holding or interacting with your product. This becomes the foundation of your product shot.

4️⃣ Turn It Into a Video: Click on the three-dot menu in the top-right corner and select the “Speak” option. This opens up the video generation workflow.

5️⃣ Add Motion and Audio: Choose from a range of motion presets to determine how your avatar will move. Upload your audio or use the built-in voice tools to make your avatar speak.

6️⃣ Finalize and Download: Click Generate once more to process your video. After a few moments, your AI-generated product video will be ready to share or publish.

The Takeaway

Higgsfield makes it incredibly easy to create custom product videos using AI avatars. Whether you're launching a new item or adding visual content to your marketing, this tool can help you move from static to dynamic in minutes.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰